Ta.
It's worth posting a summary and a chart of our ASA successes:
16 upheld adjudications
3 partly upheld adjudications
1 not upheld adjudication
23 informally resolved cases
87 issues investigated
243 instances of CAP Code breached identified
20 instances of CAP Code not breached identified
66 breaches of CAP Code 3.1 Misleading advertising
63 breaches of CAP Code 3.7 Substantiation (ie where the advertiser was unable to substantiate the claims made)
79 breaches of the CAP Codes on medical claims
- ASA Summary - 12 November 2014.gif (25.54 KiB) Viewed 7094 times